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Inspired by the generation it serves, the brand empowers others to give back, care for others and care for our planet. offering a range of size-inclusive and gender-free products including sweats, swim, bras, undies and body care for tweens. Happy Nation is a fully digital retail brand by Victoria’s Secret & Co. To start, the brand is exploring philanthropic partnerships with plans to sponsor a play-to-donate activation in the metaverse for its first give-back program later this summer, encouraging tweens to mobilize their daily interests for good.Ĭonnected to our community: Happy Nation strives to create a judgment-free community where tweens can be their most authentic selves and feel supported and accepted as they are.įriendly to the planet: Happy Nation is committed to bringing sustainable product to its customers, including launching with clean body care products that customers can feel good about.įor more information about Happy Nation, please visit. Happy Nation is driven by three core values that reflect the customer – from the way it designs and sources products, to the way it engages with customers and uses its platform to give back to those in need.Įmpowered to give: Happy Nation customers find meaning in caring for and giving to others. Entering the metaverse is such a natural extension for this brand – I’m thrilled to be a part of a ‘first’ for this company.” “We want to make sure we’re engaging in ways that feel authentic to and resonate with our Happy Crew, such as our upcoming metaverse integration and presence on one of the most popular youth gaming platforms. “This is a new demographic for us, so we’ll be continually gathering feedback as more people get to know Happy Nation,” said Susan Anderson, Vice President of Creative at Happy Nation. In addition to plans for social and digital engagement, Happy Nation will activate in the metaverse – a first for any brand within the VS&Co family – on a popular youth gaming platform later this summer. With no plans for Happy Nation retail stores at this time, the brand will engage its customers on the platforms they use most. The tween years can be a time of immense change and challenges yet excitement for both tweens and their parents, and we hope Happy Nation can provide the authenticity that younger generations crave, while offering comfy clothing and body care products that kids and their parents can feel good about.” “As a mother, I feel a deep responsibility to be intentional about every decision behind this brand. “We heard from tweens and their parents that they felt like there isn’t an apparel or beauty brand that celebrates and lends a helping hand in their personal evolution,” said Claudine Rankin, GM at Happy Nation, who led Happy Nation’s brand development. Many associates that developed the brand are also parents of tweens. The development of the Happy Nation brand was a highly collaborative initiative which included the insight of various internal leaders as well as external experts to ensure everything from its creative, to photography and social media communications foster a safe, inclusive and supportive environment. While Happy Nation is a wholly separate brand within VS&Co, Happy Nation’s launch represents another celebratory milestone in the company’s continued transformation journey and evolution, which at its core has been focused on listening to and being inspired by the real needs of consumers. The brand aims to create judgment-free products for tweens that are accepting, inclusive and supportive and will serve a unique need in the market for a genuine brand tweens can call their own. Happy Nation is a fully digital brand with products for tweens ages 8-13 and offers a size-inclusive and gender-free product assortment of sweats, swim, bras, undies and family friendly body care. (NYSE: VSCO) today announced the launch of Happy Nation, the company’s newest brand. REYNOLDSBURG, Ohio, Ap(GLOBE NEWSWIRE) - Victoria’s Secret & Co. New brand will foster judgment-free community and integrate with a popular youth gaming platform, marking VS&Co’s first-ever metaverse integration

Victoria secret delivery with wrong name